Plus
$30/mo
Comparison · prices checked every day
Luma Dream Machine vs HeyGen: which is worth paying for?
The current plans and our verdict on each tool, side by side. Prices come from each vendor's own pricing page and are checked every day.
The short answer
Choose Luma Dream Machine if…
- Luma Dream Machine needs high-volume generation with 10,000 credits for $30/month.
- Luma Dream Machine Pro costs $90/month for 40,000 credits and 4x Luma Agents usage.
Choose HeyGen if…
Our pick for most people
- HeyGen Creator costs $29/month for 600 credits and 30-minute video duration.
- HeyGen Pro costs $49/month for 1,000 credits and 4K video export.
- HeyGen Business costs $149/month per user for 1,500 credits and 60-minute videos.
Bottom line: Pay for HeyGen for longer videos and 4K resolution.
Key differences
- Luma Dream Machine has no free plan. pricing pageSource · vendor pagePricing page (lumalabs.ai), checked Sep 24, 2026.Go to sources ↓
- HeyGen offers a Free plan with $0 cost for 3 videos per month up to 1 minute. pricing pageSource · vendor pagePricing page (heygen.com), checked Sep 24, 2026.Go to sources ↓
- Luma Dream Machine Plus costs $30/month for 10,000 credits. pricing pageSource · vendor pagePricing page (lumalabs.ai), checked Sep 24, 2026.Go to sources ↓
- HeyGen Creator costs $29/month for 600 credits and 30-minute videos. pricing pageSource · vendor pagePricing page (heygen.com), checked Sep 24, 2026.Go to sources ↓
- Luma Dream Machine Pro costs $90/month for 40,000 credits. pricing pageSource · vendor pagePricing page (lumalabs.ai), checked Sep 24, 2026.Go to sources ↓
- HeyGen Pro costs $49/month for 1,000 credits and 4K export. pricing pageSource · vendor pagePricing page (heygen.com), checked Sep 24, 2026.Go to sources ↓
Plans and limits side by side
| Plans | Luma Dream Machine | HeyGen |
|---|---|---|
| Free plan | No free plan | Free $0Video Generation 3 videos per month, Max duration per video 1 minute, Custom Video Avatar… |
| Paid plans | Plus $30/moCredits 10,000 creditsPro $90/moCredits 40,000 credits, Luma Agents usage 4xUltra $300/moCredits 150,000 credits, Luma Agents usage 15x | Creator $29/moCredits 600 credits, Max duration per video 30 minutes, Custom Video Avatars 1+, Photo Av…Pro $49/moCredits 1,000 credits, Max duration per video 30 minutes, Custom Video Avatars 1+, Photo… |
| Business plans | Team CustomEnterprise Custom | Business $149/user/moCredits 1,500 credits, Max duration per video 60 minutes, Custom Video Avatars 5+, Photo…Enterprise CustomMax duration per video No video duration max, Custom Video Avatars 10+, Photo Avatars Unl… |
From each vendor's own pricing page · Luma Dream Machine checked Sep 27, 2026 · HeyGen checked Sep 27, 2026.
Our tests
We have not run our task suite on Luma Dream Machine or HeyGen yet, so this comparison has no test scores.
Questions people ask
Does Luma Dream Machine have a free plan?
Luma Dream Machine has no free plan.
What is the cheapest paid plan for Luma Dream Machine?
Luma Dream Machine Plus costs $30/month for 10,000 credits.
What is the cheapest paid plan for HeyGen?
HeyGen Creator costs $29/month for 600 credits.
Can I export 4K video with HeyGen?
HeyGen Pro allows 4K video export for $49/month.
What is the maximum video duration for Luma Dream Machine?
The Luma Dream Machine pricing page does not state a maximum video duration.
What is the maximum video duration for HeyGen Creator?
HeyGen Creator allows videos up to 30 minutes.
Sources
Drafted with AI from these pages, our tests and the linked user reports, and checked automatically against them before publishing: every price, score and report above is tied to the tool it is about.
Luma Dream Machine
- Pricing page · checked Sep 24, 2026lumalabs.ai/pricing ↩ text
HeyGen
- Pricing page · checked Sep 24, 2026heygen.com/pricing ↩ text
Each tool's verdict and plans
Luma Dream Machine
DEPENDS DEPENDS — worth it for some people Re-checking after a price change
Pay if you need high-volume video generation or Luma Agents; the free tier is too limited for regular creators.
Based on pricing & docs — not yet tested by us
- Cheapest paid
- $30/mo
- What's free
- None
- Our test score
- —
Pro
$90/mo
Ultra
$300/mo
Team
Custom
Enterprise
Custom
HeyGen
DEPENDS DEPENDS — worth it for some people Re-checking after a price change
The free plan is too limited for regular use, but the right paid tier depends on your video length and resolution needs.
Based on pricing & docs — not yet tested by us
- Cheapest paid
- $29/mo
- What's free
- $0
- Our test score
- —
Free
$0
Creator
$29/mo
Pro
$49/mo
Business
$149/user/mo
Enterprise
Custom
How we make money
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